| Pengarang | : | Frederick A. Russ; Charles A. Kirkpatrick |
| Penerbit | : | Boston : Little, Brown & Co., 1982 |
| Halaman / Ilus. & Biblio. | : | xxx, 206 p. / Ilus.; Tab. |
| ISBN | : | 0-316-762768 |
| Subyek | : | STRATEGIC MARKETING;SALES MANAGEMENT;PROMOTION (MARKETING);MARKETING - MANAGEMENT |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 5897 | 658.8 Rus s | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


