| Pengarang | : | Richard L. Lynch; Herbert L. Ross; Ralph D. Wray |
| Penerbit | : | New York : McGraw-Hill, 1984 |
| Halaman / Ilus. & Biblio. | : | xii, 560 p. / Bibl.; Glos.; Ilus.; Ind.; Tab. |
| ISBN | : | 0-07-039191-2 |
| Subyek | : | DISTRIBUTION SERVICES;PROMOTION (MARKETING);MARKETING COMMUNICATION MIX;MARKETING INFORMATION SYSTEMS |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |


