| Pengarang | : | Virginia N. Lusch; Robert F. Lusch |
| Penerbit | : | Boston : Kent Publishing, 1987 |
| Halaman / Ilus. & Biblio. | : | xxvi, 757 p. / App.; Bibl.; Glos.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 0-534-034-03897-2 |
| Subyek | : | MARKETING - MANAGEMENT;;;;ADVERTISING - MANAGEMENT;SALES MANAGEMENT;CONSUMER BEHAVIOR |
| Edisi | : | 1 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |


