| Pengarang | : | William A. Cohen |
| Penerbit | : | New York : Macmillan, 1988 |
| Halaman / Ilus. & Biblio. | : | xix, 695 p. / Bibl.; Glos.; Graf.; Ilus.; Ind.; Tab. |
| ISBN | : | 0-02-323150-5 |
| Subyek | : | PROMOTION (MARKETING);SELLING;CONSUMER BEHAVIOR;STRATEGIC MARKETING;MARKETING - MANAGEMENT |
| Edisi | : | 1 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 5693 | 658.8 Coh t | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


