| Pengarang | : | Stewart H. Rewpldt; James D. Scott; Martin R. Marshaw |
| Penerbit | : | Illinois : Richard D Irwin, 1976 |
| Halaman / Ilus. & Biblio. | : | xv, 825 p.: / Graf.; Ilus.; Ind.; Tab. |
| ISBN | : | 0-256-01442-6 |
| Subyek | : | PROMOTION (MARKETING);CONSUMER BEHAVIOR;STRATEGIC MARKETING;MARKETING - MANAGEMENT |
| Edisi | : | 1 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 6793 | 658.8 Rew i | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


