| Pengarang | : | E. Jerome McCarthy; Jr. William D. Perreaul |
| Penerbit | : | Jakarta : Binarupa Aksara, 1995 |
| Halaman / Ilus. & Biblio. | : | xxiv, 421 p. / Bibl.; Glos.; Graph. |
| ISBN | : | |
| Subyek | : | MARKET SURVEYS;MARKETING INFORMATION SYSTEMS;CONSUMER BEHAVIOR;MARKETING - MANAGEMENT |
| Edisi | : | 6 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / 2 / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 12189 | 658.8 Mcc i | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - | |
| 2 | 12190 | 658.8 Mcc i | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - | |
| 3 | 14777 | 658.8 Mcc i | Tersedia | FEB - Kampus F - Gedung B - Lantai 1 - Rak Orange |


