| Pengarang | : | Sally Dibb; Lyndon Simkin |
| Penerbit | : | New York : Rout Ledge, 1995 |
| Halaman / Ilus. & Biblio. | : | xi, 270 p. / Bibl.; Glos.; Ilus.; Ind.; Tab. |
| ISBN | : | 0-415-08950-6 |
| Subyek | : | ADVERTISING;MARKET SURVEYS;CONSUMER BEHAVIOR;MARKETING - CASE STUDIES |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 12891 | 658.8 Dib t | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


