| Pengarang | : | Geoffrey Lancaster; Lester Massingham |
| Penerbit | : | London : McGraw-Hill, 1993 |
| Halaman / Ilus. & Biblio. | : | vii, 496 p. / Graph.; Ill.; Ind.; Tab.; Ind. |
| ISBN | : | 0-07-707728-8 |
| Subyek | : | SALES MANAGEMENT;MARKETING INFORMATION SYSTEMS;MARKETING - CASE STUDIES;MARKETING |
| Edisi | : | 2 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 9158 | 658.8 Lan e | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


