| Pengarang | : | Alexander Hiam; Charles D. Schewe; Agus [transl.] Maulana |
| Penerbit | : | Jakarta : Binarupa Aksara, 1994 |
| Halaman / Ilus. & Biblio. | : | xv, 514 p. / Bibl.; Glos.; Graf.; Ilus.; Tab. |
| ISBN | : | |
| Subyek | : | PRICES;PROMOTION PRODUCTS;MARKET SURVEYS;CONSUMER BEHAVIOR;MARKETING |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 10530 | 658.8 Hia t | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


