| Pengarang | : | Christopher Lovelock; Jochen Wirtz; Hean Tat Keh |
| Penerbit | : | Singapore : Pearson - Prentice Hall, 2002 |
| Halaman / Ilus. & Biblio. | : | xxi, 706 p. / Bibl.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 0-13-06566-2 |
| Subyek | : | COMPETITION - MARKETING;CUSTOMER RELATIONS;MARKETING - ASIA |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 31916 | 658.80095 Lov s | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


