| Pengarang | : | Roger A. Kerin; Lau Geok Theng; Steven W. [et.al.] Hartley |
| Penerbit | : | Singapore : McGraw-Hill, 2013 |
| Halaman / Ilus. & Biblio. | : | lvi, 822 p. / App.; Bibl.; Glos.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 978-1-259-00789-7 |
| Subyek | : | MARKETING - ASIA |
| Edisi | : | 2 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 40179 | 658.80095 Ker m | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


