| Pengarang | : | E. Jerome McCarthy; Jr Wiliam D. Perreault |
| Penerbit | : | Jakarta : Erlangga, 1993 |
| Halaman / Ilus. & Biblio. | : | xx, 599 p. / App.; Bibl.; Glos.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | |
| Subyek | : | MARKETING - MANAGEMENT;INTERNATIONAL MARKETING;SALES PROMOTION;DISTRIBUTION CHANNELS |
| Edisi | : | 5 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 6543 | 658.8 Mcc d | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - | |
| 2 | 6984 | 658.8 Mcc d | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


