| Pengarang | : | Ben M. Enis; Keith K. Cox; Michael P. Mokwa |
| Penerbit | : | Englewood Cliffs, New Jersey : Prentice-Hall, 1995 |
| Halaman / Ilus. & Biblio. | : | xii, 612 p. / Ilus.; Bibl.; Graf.; Ind.; Tab. |
| ISBN | : | 0-205-15988-5 |
| Subyek | : | STRATEGIC MARKETING;MARKETING - COMPETITIONS;DISTRIBUTION CHANNELS;CONSUMER BEHAVIOR;MARKETING |
| Edisi | : | 8 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 9590 | 658.8 Eni m | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


