| Pengarang | : | Brian Toyne; Peter G.P. Walters |
| Penerbit | : | Boston : Allyn and bacon, 1993 |
| Halaman / Ilus. & Biblio. | : | xxvi, 734 p. / Bibl.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 0-205-14137-4 |
| Subyek | : | SALES PROMOTION;COMMERCE - MANAGEMENT;MARKET - RESEARCH;MARKETING |
| Edisi | : | 2 |
| Editor | : | |
| Badan Korporasi | : | |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 9177 | 658.8 Toy g | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


