| Pengarang | : | Naresh K. Malhotra; Mark Peterson |
| Penerbit | : | Upper Saddle River, New Jersey : Pearson Education, 2006 |
| Halaman / Ilus. & Biblio. | : | xl, 631 p. / Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 0-13-197121-2 |
| Subyek | : | MARKET SURVEYS;MARKETING RESEARCH |
| Edisi | : | 2 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 27464 | 658.83 Mal b | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


