| Pengarang | : | Carl McDaniel, Jr.; Roger Gates |
| Penerbit | : | Jakarta : Salemba Empat, 2001 |
| Halaman / Ilus. & Biblio. | : | xxii, 270 p. / Gloss. ; Graph. ; Ill. ; Tab. |
| ISBN | : | 979-691-087- x |
| Subyek | : | MARKETING RESEARCH |
| Edisi | : | 1 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / 1 / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 5028 | 658.8 Mcd r | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 | |
| 2 | 5974 | 658.8 Mcd r | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


