| Pengarang | : | Richard J. Semenik; Gary J. Bamossy |
| Penerbit | : | Cincinnati : South Western, 1995 |
| Halaman / Ilus. & Biblio. | : | xxii, 682 p. / Bibl.; Ill.; Ind.; Tab. |
| ISBN | : | 0-538-83913-9 |
| Subyek | : | MARKETING - MANAGEMENT;ADVERTISING - MANAGEMENT;SALES MANAGEMENT;CONSUMER BEHAVIOR |
| Edisi | : | 2 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 12460 | 658.8 Sem p | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


