| Pengarang | : | David A. Aaker; Rajeev Batra; Jogn G. Myers |
| Penerbit | : | Upper saddle River : Prentice Hall, 1995 |
| Halaman / Ilus. & Biblio. | : | xiii, 754 p. / Bibl.; Ill.; Ind.; Tab. |
| ISBN | : | 0-13-305715-1 |
| Subyek | : | ADVERTISING - LAW AND LEGISLATION;ADVERTISING COPY;ADVERTISING - MANAGEMENT |
| Edisi | : | 5 |
| Editor | : | |
| Badan Korporasi | : | |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | B/002027/2000/1 | 659.1 Bat a | Tersedia | FKG - Kampus B - Gedung Ki Hajar Dewantara - Lantai 1 - PERPUSTAKAAN |


