Collection Detail—
Advertising and promotion : an integrated marketing communications perspective
| Pengarang | : | George E. Belch; Michael A. Belch |
| Penerbit | : | New York : McGraw-Hill/Irwin, 2012 |
| Halaman / Ilus. & Biblio. | : | xxxv, 769 p. / Bibl.; Gloss.; Ill.; Ind.; Tab. |
| ISBN | : | 978-007-131440-4 |
| Subyek | : | COMMUNICATION IN MARKETING;SALES PROMOTION;ADVERTISING |
| Edisi | : | 9e |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 207 | 659.1 Bel a | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |
