| Pengarang | : | Roger A. Kerin; Robert A. Peterson |
| Penerbit | : | New Jersey : Prentice Hall, 1998 |
| Halaman / Ilus. & Biblio. | : | xii, 723 p. / Glos.; Ind. |
| ISBN | : | 0-13-649302-5 |
| Subyek | : | MARKETING MANAGEMENT;MARKETING - DECISION MAKING;MARKETING - DECISION MAKING - CASE STUDIES;MARKETING CHANNELS;COMMUNICATION IN MARKETING |
| Edisi | : | 8 |
| Editor | : | |
| Badan Korporasi | : | |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 11819 | 658.802 Ker s | Tersedia | FEB - Kampus A - Gedung I - Lantai 2 - Rak 8 | |
| 2 | 11820 | 658.802 Ker s | Tersedia | FEB - Kampus A - Gedung I - Lantai 2 - Rak 8 |


