| Pengarang | : | Philip Kotler; Hoon Ang Swee |
| Penerbit | : | Singapore : Prentice-Hall, 2003 |
| Halaman / Ilus. & Biblio. | : | xxxi, 830 p. / App.; Bibl.; Ill.; Graph.; Ind.; Tab. |
| ISBN | : | 013-106625-0 |
| Subyek | : | COMPETITION;PRODUCT DEVELOPMENT;CONSUMER BEHAVIOUR;MARKETING - MANAGEMENT |
| Edisi | : | 3 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 28373 | 658.8 Kot m | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - | |
| 2 | 28376 | 658.8 Kot m | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - | |
| 3 | 28379 | 658.8 Kot m | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


