| Pengarang | : | Robert T. Davis; Harper W. Boyd, Jr.; Frederick E. Webster, Jr. |
| Penerbit | : | Homewood : Irwin, 1984 |
| Halaman / Ilus. & Biblio. | : | xi, 609 p. / Graph.; Ind. |
| ISBN | : | 0-256-03017-0 |
| Subyek | : | MARKETING MANAGEMENT - CASE STUDIES |
| Edisi | : | 4 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 11286 | 658.8 Dav m | Tersedia | FEB - Kampus A - Gedung I - Lantai 2 - Rak 8 |


