Collection Detail—
Introduction to advertising and promotion : an integrated marketing communications perspective
| Pengarang | : | George E Belch; Michael A Belch |
| Penerbit | : | Boston : Irwin/McGraw-Hill, 1999 |
| Halaman / Ilus. & Biblio. | : | xii, 762 p. / Bibl.; Glos.; Graf.; Ilus.; Ind.; Tab. |
| ISBN | : | 0-256-21899-4 |
| Subyek | : | SALES PERSONNEL;PUBLIC RELATIONS;RADIO ADVERTISING;CONSUMER BEHAVIOR;ADVERTISING |
| Edisi | : | 3 |
| Editor | : | |
| Badan Korporasi | : | |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
