| Pengarang | : | Don; Milner |
| Penerbit | : | London : John Murray, |
| Halaman / Ilus. & Biblio. | : | xii, 322 p. : Bibl.; glos.; Ilus.; ind. / |
| ISBN | : | 0-7195-5371-7 |
| Subyek | : | PUBLIC RELATIONS;MARKETING - RESEARCH;CONSUMER BEHAVIOR;TELEVISION ADVERTISING;RADIO ADVERTISING;NEWSPAPER ADVERTISING;ADVERTISING |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 12978 | 659.1 Mil | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


