| Pengarang | : | Gilbert A. Churchill, Jr; Andrianti [transl.] ; Dwi Kartini Yahya |
| Penerbit | : | Jakarta : Erlangga, 2005 |
| Halaman / Ilus. & Biblio. | : | xvi, 548 p. / Bibl.; Graf.; Ilus.; Ind.; Tab. |
| ISBN | : | 979-741-567-8 |
| Subyek | : | DATA COLLECTION - MARKETING;MARKETING - RESEARCH;MARKETING - RESEARCH |
| Edisi | : | 4 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / 1 / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 27785 | 658.83 Chu d | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 | |
| 2 | 27786 | 658.83 Chu d | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


