| Pengarang | : | Roger A. Kerin; Robert A. Peterson |
| Penerbit | : | Boston : Allyn and Bacon, 1987 |
| Halaman / Ilus. & Biblio. | : | xv, 735 p. / App.; Bibl.; Graph.; Ill.; Tab. |
| ISBN | : | 0-205-10333-2 |
| Subyek | : | MARKETS - CASE STUDIES ;MARKETING - MANAGEMENT - CASE STUDIES |
| Edisi | : | 4 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 40111 | 658.802 Ker s | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


