| Pengarang | : | David W. Cravens; Nigel F. Piercy |
| Penerbit | : | Boston : Irwin - McGraw-Hill, 2009 |
| Halaman / Ilus. & Biblio. | : | xv, 784 p. / Bibl.; Graph.; Ind. Ill.; Tab. |
| ISBN | : | 978-007-126335-1 |
| Subyek | : | MARKETING - DECISION MAKING;MARKETING - MANAGEMENT - CASE STUDIES |
| Edisi | : | 9 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 38994 | 658.802 Cra s | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


