| Pengarang | : | J. Paul Peter; James H. Donnelly, Jr.; Lawrwnce X. Tarpey |
| Penerbit | : | Plano : Busines Publications, 1982 |
| Halaman / Ilus. & Biblio. | : | xii, 275 p. / Bibl.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 0-256-02712-9 |
| Subyek | : | MARKETING - RESEARCH;ADVERTISING;CONSUMER BEHAVIOR;SELLING;MARKETING- MANAGEMENT |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 31376 | 658.8 Pet a | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 - - - - |


