| Pengarang | : | Harbert F. Holtje |
| Penerbit | : | New York : McGraw-Hill, 1981 |
| Halaman / Ilus. & Biblio. | : | 149 p. / Glos.; Graf.; Ilus.; Ind.; Tab. |
| ISBN | : | 0-07-029661-8 |
| Subyek | : | ADVERTISING;CONSUMER BEHAVIOUR;MARKETING - RESEARCH;PRICE POLICY;PRODUCT - PLANNING;MARKETING - MANAGEMENT |
| Edisi | : | |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 5412 | 658.8 Hol s | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


