| Pengarang | : | James M. Carman; Kenneth P. Uhl |
| Penerbit | : | Malaysia : Irwin, 1973 |
| Halaman / Ilus. & Biblio. | : | xvii, 697 p. / App.; Bibl.; Graf.; Ilus.; Ind.; Tab. |
| ISBN | : | |
| Subyek | : | PRICE POLICY;ADVERTISING;MARKETING - RESEARCH;WHOLESALING MARKETING;RETAIL TRADE;CONSUMER BEHAVIOUR;MARKETING - MANAGEMENT |
| Edisi | : | 7 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 5226 | 658.8 Car p | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


