| Pengarang | : | Gerald B. McCready |
| Penerbit | : | New Jersey : Prentice-Hall, 1982 |
| Halaman / Ilus. & Biblio. | : | xv, 139 p. / Bibl.; Glos.; Ilus.; Ind. |
| ISBN | : | 0-13-558130-3 |
| Subyek | : | SELLING;CONSUMER BEHAVIOR;PRICES;STRATEGIC MARKETING;MARKETING - MANAGEMENT |
| Edisi | : | 1 |
| Editor | : | |
| Badan Korporasi | : | - |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |
| 1 | 5816 | 658.8 Mcc m | Tersedia | Usakti - Kampus A - Gedung Syarief Thayeb (M) - Lantai 3 |


