| Pengarang | : | William F. Arens; Michael F. Weigold; Christian Arens |
| Penerbit | : | Boston : Irwin - McGraw-Hill, 1996 |
| Halaman / Ilus. & Biblio. | : | / Bibl.; Glos.; Graph.; Ill.; Ind.; Tab. |
| ISBN | : | 0-256-17257-4 |
| Subyek | : | ADVERTISING - MEDIA;ADVERTISING |
| Edisi | : | 6 |
| Editor | : | |
| Badan Korporasi | : | |
| Seri / Volume / Jilid | : | / / |
| Supplemen | : | |
| Jumlah Dipinjam | : | 0 |
| No. | No. Barcode | No. Panggil | Status | Note | Location |


